I never really understood the power of social media till recently. Perhaps it would be easier to recount this using a parable. Once upon a time, there was a king who ruled over his land with an iron justice. He administered his laws with much efficiency and some people sayContinue Reading

Yesterday, our organisation had an appreciation lunch for external partners whom we have worked with for the year. Our team invited the bloggers who have been faithfully contributing to our website FOC (save for the extra publicity). The most interesting thing I observed is that all the bloggers knew or knew ofContinue Reading

I recently went on a field trip to the National Library Board (NLB) to learn more about their service excellency journey and being the ever ardent fan of the public library, I lapped up all the information like an eager puppy. There are three take aways that I found beneficial – 1. Know your target marketContinue Reading

It is amazing how easy it is for us to be lured into thinking that we need something that we wouldn’t have thought about in the first place. Lately I have been developing this urge to get an iPad. I cannot understand why people are so fixated over their iPhones,Continue Reading

Remember when I started this blog? It was part of my marketing effort to improve visits to my website – Bring Me There. I read up loads of books on website design and marketing and I spent hours playing around with HTML and writing and rewriting articles for it. AndContinue Reading

I borrowed another book The Complete Idiot’s Guide to Starting a Web-Based Business by Steve Slaunwhite. Steve is an expert on copy writing and provided his advice on starting a web-based business and writing good marketing material.  Compared to the other books, his take on improving website presence was brief and skimmed onlyContinue Reading