I never really understood the power of social media till recently. Perhaps it would be easier to recount this using a parable. Once upon a time, there was a king who ruled over his land with an iron justice. He administered his laws with much efficiency and some people sayContinue Reading

Lately I have been developing an uncanny tendency to think about how the world works. Perhaps a result of becoming obsessive with work. I can’t help but subconsciously wonder why things are the way they are. Is it eventual that all life resides outside an old city at the extendingContinue Reading

And so I did it. I presented my social media strategy to my team, department supervisors and the boss. It was supposed to be a two person audience which blew up into a 7 persons meeting. Oh well. It didn’t take off with a big bang (that would have beenContinue Reading

Nope this post isn’t about how great social media is and why you should definitely include it in your marketing strategy. That’s for the twenty page report that I am currently writing right now. And it isn’t even an assignment given to me by my boss. The reason why I amContinue Reading

Yesterday, our organisation had an appreciation lunch for external partners whom we have worked with for the year. Our team invited the bloggers who have been faithfully contributing to our website FOC (save for the extra publicity). The most interesting thing I observed is that all the bloggers knew or knew ofContinue Reading

It would only be a matter of time before I had to make a decision such as this one. Someone posted a comment on our Facebook page today requesting support for a rather anti-government blog. The choice of site was surprisingly ironical which prompted me to commit social media suicide and delete the comment. Social media’s main objectiveContinue Reading

It has been two months since I started work at my current position. I have to say that thus far the job nature is exceedingly interesting and enjoyable! I never realised I could come to care so much for the ‘fans’ of our Facebook page, allowing it to make orContinue Reading