Finding the right business model
Three days later and still no improvement to my site visits. And yes Google has not yet updated its indexes. Oh when oh when will they come visit?
I started reading another book The Complete Idiot’s Guide to Growing Your Business with Google by Dave Taylor. This book is a good and easy read and Dave shows his technical expertise in his understanding of the world wide web and its intricacies.
A website’s prominence is dependent on two factors:
PageRank – PR determines how important a site is and is determined by the number of inbound links pointing to the site. It is akin to a popularity vote. The links are obviously qualified by the PR of the referring site as well and how many other links are found on the page with the link reference.
Page Relevance – in addition to inbound links, Google also does a search on the key word and phrase usage on web page. But this has to be artfully crafted so that it doesn’t seem like you are spamming keywords which might result in the site being banned.
So it became pretty obvious that I needed to rewrite my service proposal. There is only one direct competitor with regards to customised travel planning and I checked out their website. With its portfolio of clients and experience from its various travel consultants, whatever I offered pales in comparison.
I became disheartened. How can I write in a way to convince people to entrust me with planning their holidays? Other than my passion for travel, resourcefulness for research and limited travel experience, I really have little else to market. Perhaps I can convince visitors that it is possible to travel on a budget even with a customised plan?